Large Format

Creating large format graphics, whether for a booth, outdoor setting, lobby, wall, or billboard, requires a few key considerations: (1) What key message and lasting impression/emotion do you want to convey?, (2) How will it be viewed? Meaning, from what distance and how quickly will the passer-by have to view it, and (3) How will it represent and promote the company brand and story. These considerations lead the design execution. Then it’s important to work closely with the vendor to make sure the large format piece is delivered on target.